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whether big or small, I have come to realize the importance of understanding and applying 
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Here’s why focus is the secret to business success

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Author: Calvin Dorman
07 - 09 - 2013

Focus on the one thing only you will ever be good at and nobody else.

You cannot be all things to all people.  You cannot offer all products to all people.  You have to focus on your strength and passion and put systems in place to deal with the areas of weakness in your business.

No matter how hard you try to pay attention to every single detail, things will, and do go wrong from time to time. 

Don’t try to be a perfectionist, but a focusionist
– I know there is no such  word, but what else do you call a person who has discovered the secret of focus.

Focus allows you to develop a reputation in the marketplace for your area of speciality.  Once you are finally recognised as an expert in your chosen niche, you will experience financial rewards.  But this comes with a warning:  do not try and tamper with your recipe for success by diversifying in new business areas of which you have no experience simply because you now have money and  you have been “advised” that it is a lucrative industry.
 
Although you might disagree and can quote examples of successful business owners that have diversified, I can give you even more countless examples of business owners that have “burned their fingers” by going into different industries which they thought they understood.

Gentle reader, focus on the one thing only you will ever be good at and nobody else.
Example:

  1.  Best musician
  2.  Best gardener
  3.  Best teacher

......and then see if you can monetize it (ie. earn a living from it).
Work on finding the business recipe that works for you and stay focused on it.

Example: I have dedicated 90% of my time on one-to-one computer graphics training which is my own business focus. Web design and digital marketing for clients is a much smaller part and I do not allow it to become bigger, simply because I know where my passion lies and the money follows. Why should a rich person not phone me up one day and say...hey, Calvin teach me and I'll fly and pay you R20 000 for personal classes? If you are the best in your niche and you stay focused, success will happen sooner than you can imagine.

You have to stay true to your core business offer and allow the marketplace confirm that you are the best in your niche. Once you lose focus, you will start to disappoint your clients and yourself.

Instead, believe that you can make the same amount of money as a heart surgeon or a rock star from the product or service you offer, no matter how mundane it is perceived. I have heard of millionaires that have focused on mundane products like chocolate chip cookies and car washes.

Gentle reader, once you have discovered your business passion and become determined to become the very best at it and nothing less, and even believe that you can earn millions from it by staying focused… then you will surely win!

 


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