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Calvin, business consultant and graphic designer from Cape Town presents a business graph related  image to describe his article
To achieve success in business, 
whether big or small, I have come to realize the importance of understanding and applying 
certain principles or values.
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Your Success is my Success


Calvin, business consultant and graphic designer from Cape Town presents a business graph related  image to describe his article
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Author: Calvin Dorman
23 - 03 - 2013

Many of the self-limiting beliefs held by small business entrepreneurs keep them back from ecperiencing far greater success. Whenever you meet a client face-to-face, do not think “how much money can I get from you”  but rather think “your success is my success”. 

Whatever we decide to do for a living is largely determined by our beliefs about ourselves in relation to our job. These beliefs form a large part of the reality we create. 

The results or measure of success we experience in business is thus determined by the beliefs we have adopted.  Therefore, if we do not experience success in our business, we have to look deeply within ourselves (internally) to find the reasons. Thinking that it is merely the circumstances (external) that is responsible for the poor results is foolish and simply reaveals our measure of ignorance or denial. 

We have to start questioning our beliefs at its very core.

The fact is that we truly experience the world as a reflection of our deep beliefs.  Many of the self-limiting beliefs held by small business entrepreneurs keep them back from ecperiencing far greater success.

Let me give you a self-limiting belief that hinders many entrepreneurs today.

The belief that they should not care so much for the success of their clients, but should instead focus on how much money they can extract from their clients as if their clients are simply a source of income. A sale to be made or a "money-tree" to shake as much and as often as possible so that the gold coins can fall in their pockets. 

Gentle reader,  I am going to suggest a different belief that you should cultivate regarding your clients. 

Whenever you meet a client face to face do not think “how much money can I get from you”  but rather think “your success is my success” 

This belief that the success of your client is vital for your own well-being will result in you being greatly rewarded after a period of time.  As your clients grow so you grow alongside them.

Ask yourself whether the type of clients that tend to gravitate towards you is successful or struggling.  If you find that you are presenting your offer or service to clients who are constantly trying to save a buck from you or are reluctant to pay you on time, then the problem essentially lies at the heart of your beliefs and you should stop looking at the client and finding fault with them. 

Be aware that the business principles you have adopted as a result of your beliefs will start appearing in your life. The formless belief will start taking form.

If you have clients that you are constantly criticizing or bad-mouthing, then it is most plikely that you have not adopted the belief that "my client's success is my success". 

Ask yourself: When I mention my client's name out loud, do I get a warm fussy feeling because I know we both support each other like we are a team? If the answer is yes, then a true friendship can develop and financial rewards and profit will then simply become a fruit of that business relationship. 

When you see your clients in your mind's eye, picture them driving the brand new Mercedes and not yourself behind the wheel.  This will keep you humble and focused on the relationship and not on the money and material wealth.  Eventually the success and properity you wish for other people will start happening to you.  If you have practiced this principle long enough, then don't be surprised when you find yourself driving that expensive luxury German car instead. 

We have all heard of vision boards to enable us to keep motivated and to affirm our success. Well, my vision board is now also showing all my clients as being successful knowing that their success is my success. 


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