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Calvin, business consultant and graphic designer from Cape Town presents a business graph related  image to describe his article
To achieve success in business, 
whether big or small, I have come to realize the importance of understanding and applying 
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Failure is the highway to success

Calvin, business consultant and graphic designer from Cape Town presents a business graph related  image to describe his article
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Author: Calvin Dorman
6 - 12 - 2012

The reason for pursuing your Dream must be bigger than the setbacks you will encounter on your journey.

The very nature of dreaming big dreams and stretching yourself beyond the normal is a little scary. Scary in the sense that you leave safety, you leave routine, You leave the world of safe, but unfulfilling relationships. You leave the world where people smile giant smiles when they are asked to pose for a picture, but are really unhappy with their life.

You will certainly fail more than your friends & neighbors and those who live a life called Ordinary. But one must fail to win.

To be successful, especially in business, one has to try new things from time-to-time which involves taking risks. And the more risks you take in the pursuit of your dreams, the more you are going to fail. Failing is one of the ways we learn what works and what does'nt. I used to wonder why this happened, even after a lot of planning went into a launch of a new course. But now I get it. Failure is the highway to success.

Too many amongst us live our lives in what is often called “the safe harbor of the known.” Same thinking for the past 5 years. Same conversations for the past 10 years. Same breakfast for the past 20 years.

Well, if it makes you happy, then that’s a beautiful thing. But I don’t know of anyone who is really happy living like that. True joy comes when you try new things and take some chances. Yes, you will start to experience more failure. But guess what, success also starts to pay more visits.

Failure is just part of the process of getting to greatness. The best companies on the planet have failed more than the average ones.

To me, the only failure is the failure to not try and dream and dare. And I deeply feel that the greatest risk you will ever take in your life is if you never take a risk.

Sometimes discouragement sets in. Happens to all of us. We try hard, stay true to our dreams and pursue our ideals. Yet nothing happens. Or so it seems. But every choice matters. And every step counts. Life runs according to its own agenda – not yours. Be patient.

Here are my 3 business absolutes. If you continually persue them even when you are failing, then you can be assured that you will eventually succeed:

1. Be passionate about what you do.
This must be consistent. You have to really love what you do and be motivated all the time to go beyond your setbacks. Read more about my views on this topic. Do not just make a living: Design a life

2. Be the best at what you do.
Be better than anyone else in your field at what you do.
Have the most up-to-date skillset in your field. In my case, I am an expert in design and training using CorelDRAW. I have the skills and continuous learning approach which makes me unmatched in my field. Read more about my views on this topic:
After Mindset,it is Skills that will take your business to the top.

3.Always put your client first.
That is why you are still in business in the first place. This caring for your client should not merely be lip-service, but one of your core values and a cornerstone business principle. Read more about my views on this topic:
Always place people above profits

Simple strategies. But remember: what separates the best from the rest is their consistent adherence to a few simple best practices. Or what I call the “3 business absolutes” which over time evolve into spectacular results. Eventually, a good person just cannot be denied.

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ECalvin, Business consultant: Graphic Design and Training in Cape Town, posts articles on his blog on the News24 site.t

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